How To Find the PMS Color or Your Logo

Everyone in the advertising and marketing world knows the importance of color.  It has a very critical function in branding a business. Anyone in the world can easily identify McDonald’s yellow and red colors with or without their logo. The reason that this can be done is that colors matter.  And, if used correctly,  they can leave an imprint in our brains, making them memorable and easily recognizable!

Some reasons why color is crucial for marketing and branding a business:

• Color evokes emotions: Different colors can literally evoke emotions in people. For example, in many minds, red represents passion and excitement.  Blue can represent trust and reliability. By using the proper colors for your branding, a company (or any entity really) can leverage these emotions and create a deeper connection with your audience.
• Color makes your brand more memorable: As we stated above, color can leave an imprint in our brains. This response can only be achieved by consistently using the same colors across your branding, and advertising.  Through color, you can make your brand more memorable and recognizable.
• Color can set you apart from competitors: By using unique colors that are uncommonly used in your sector can help your brand stand out from competitors. This can’t be more important in crowded industry markets,  where many businesses are offering commodity-type products and/or services.

We urge you to get the right colors for your logo wherever it is printed.  This could be on a display or in marketing material -- really anything that is printed or otherwise distributed.  Consistency is crucial for any brand’s marketing campaign. Any slight color difference from the original color can make a brand look like it might be a knockoff or some cheap representation of the brand. The key to consistant color across all campaigns is the is is why it’s important to know the PMS or Pantone System of colors.  The system is widely used around the world and in virtually any industry. It was created to help printers and designers to specify and control exact colors for printing projects. The Pantone Color System allows you to specify colors that cannot be mixed in traditional CMYK.used in your logo before sending anything out to print to verify that color matching is available. You want to ensure that your colors are not only correct but that they also align with your brand.

Consistency in branding is important. Using the correct PMS or Pantones ensures consistency across all marketing and branding materials, whether it’s a business card, brochure, or promotional item. This consistency helps build brand recognition and trust with your audience. Know the correct PMS for better color accuracy. When printing your logo or branding materials, using the correct PMS or Pantones ensures that the colors are accurately reproduced. This is especially important when printing materials with multiple colors or when printing on different materials.

You may wonder, “what is a PMS (Pantone Matching System) anyway and how do you find the PMS colors in your logo?”  Pantone created a universal color language by giving each color a code to be identified by in the Pantone book. Each color is primarily produced from a palette of 18 basic colors, and there are currently roughly 1,867 solid Pantone Colors. Most likely, if you had a designer create your logo, the designer picked a color for you based on the colors that you had in mind. If you worked with a designer, they should have this information readily available for you to use. However, if you don’t have this information, don’t panic, Spéir Mór Media, LLC can help you out in finding your exact color matches.